Your business card is sure to be an effective tool to market your new business. Designing a good one should be one of your priorities. You should include your business name, phone number and web address. Other information may be included if applicable. Your card should stand out. Make it as 'eye-catching' as possible. Maybe include pictures, your slogan and logo. Make it 'catchy' to stand out. Have your business cards with you at all times and leave cards with your clients to hand around..
Customer word of mouth will likely be the best form of marketing as it comes with credibility and the cost is nothing. A good recommendation from somebody trust-worthy and familiar is an easy path to another client. Having a higher level of customer service will bring positive word of mouth. A good forum for word of mouth marketing is social networks. Twitter, Facebook, LinkedIn, YouTube etc. are a good way to get your business noticed.
When potential customers are not searching the Internet they are usually searching the phone book. An ad in your local phone book will increase your exposure to potential clients. Many of these phone book directories are also on the internet. If you do not have your website up and running yet, an internet searcher may still find information about your business through the phone books online directory. Phone book ads can be expensive and it can be debated whether larger ads actually pay for themselves. A smaller ad could be all you need to get the exposure. Other printed advertisements may include: flyers, newspaper ads, brochures and coupon books.
Social media networks, a good designed website will improve exposure to potential clients. Many people use the world wide web to search for services. Your business website is important for getting the exposure needed to reach them. An excellent way to market your company by the internet is to place an ad on craigslist local to your area. Free to place an ad and can create instant exposure. You could also try advertising by using 'Google AdWords' or 'Yahoo Marketing'. These programs display your ads at the top of internet search results of potential customers that are searching for your selected keywords. These ads will link to your website. You can select the words that initiate your ads and can set the amount that you will pay when someone click on your ad.
You will probably be out and about in running your business. Placing your businesses name and business phone number on your vehicle or your trailer can be seen by potential clients. Magnetic signs, lettering, or even graphics wrapping your entire vehicle are some of the ways to make your vehicle a billboard advertisement.
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